Job Posting: Marketing Specialist

Department of Fish and Wildlife

Marketing Specialist

$5,255.00 - $6,578.00

Final Filing Date: 7/25/2018

Job Description and Duties

The California Department of Fish and Wildlife’s Office of Communications, Education and Outreach (OCEO) employs a team of talented public information officers, marketing specialists, audio/visual staff and others who together ensure the department’s activities and messages are conveyed appropriately to the general public and internal staff. We are located in downtown Sacramento at 1416 Ninth Street. There is a Light Rail Station right next to the building and various bus stops are located nearby. 


Under the general direction of the assistant deputy director of OCEO, the marketing specialist  is responsible for evaluating, planning, administering and implementing the department’s statewide hunter and angler recruitment, retention and reactivation (R3) efforts. The R3 marketing specialist provides expertise and collaborates with department staff and external partners to develop and advance state R3 strategies and build capacity for implementing best practices for successful outcomes.


The marketing specialist will lead the work product of a cross-divisional team to develop and implement a statewide R3 action plan that identifies strategic goals, objectives and programs for R3. This position will support the department’s Law Enforcement Division, Wildlife and Fisheries Division, OCEO and the Marine Region in order to ensure the department meets and exceeds hunter and angler R3 expectations. 


To be eligible for the position, all applicants must pass the marketing specialist exam or already be reachable on the eligibility list. If you have not taken the exam and do not already have a CalCareer Account, please create a new account by clicking on the "Create Account" button. After creating an account, start here to take the marketing specialist exam.

You will find additional information about the job in the Duty Statement.

Working Conditions

Ability to use a computer keyboard several hours a day. Involves sitting most of the time, but may involve walking or standing for brief periods. Attend meetings and training sessions; work with staff throughout the department to complete work assignments

Minimum Requirements

You will find the Minimum Requirements in the Class Specification.

Position Details

Job Code #:
Position #(s):
Working Title:
Marketing Specialist
$5,255.00 - $6,578.00
# of Positions:
Work Location:
Sacramento County
Job Type:
Permanent, Full Time

Department Information

Department of Fish and Wildlife employees are committed to managing and protecting California’s diverse wildlife and the habitats upon which they depend. Join us and begin a meaningful new career.
Department Website:

Special Requirements

Demonstrated ability to act independently, open-mindedness, flexibility, and tact. Knowledge and experience participating in outdoor recreational activities such as hunting and fishing a plus. Knowledge of hunting and fishing programs and activities for families and children a plus.

Application Instructions

Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.

Final Filing Date: 7/25/2018

Who May Apply

Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply.

Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process.

Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).

How To Apply

Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at When submitting your application in hard copy, a completed copy of the Application Package listing must be included. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:

Address for Mailing Application Packages

You may submit your application and any applicable or required documents to:

Department of Fish and Wildlife
Attn: Human Resources Branch
P.O. Box 944209
Sacramento, CA 94244

Address for Drop-Off Application Packages

You may drop off your application and any applicable or required documents at:

Human Resources Branch
1416 Ninth Street, Room 1217B
Sacramento, CA 95814
08:00 AM - 04:30 PM

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

  • Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
  • Statement of Qualifications -


  • Resume is required and must be included.
Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.

Desirable Qualifications

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:

Working knowledge of basic marketing principles and customer engagement strategies. Knowledge of program design process, needs assessment, program analysis and evaluation methodology. Knowledge of natural resources and outdoor recreation topics and issues. Survey techniques; advertising development, placement and assessment; special event planning; and promotional marketing including co-promotional campaigns. Knowledge of various social media platforms.


The ability to assume leadership in each of the above areas; develop and present programs clearly and articulately in both oral and written form; establish effective working relationships with all groups and individuals contacted in work; and analyze situations accurately and take effective action.


Experience planning special events; conducting meetings; developing and expanding promotional marking campaigns, including co-promotional campaigns with other departments, organizations or entities.


Benefits information may be obtained by going to the California Department of Human Resources website at and to the California Public Employees' Retirement System website for Health Benefits at

Contact Information

The Human Resources Contact is available to answer questions regarding the application process. The Hiring Unit Contact is available to answer questions regarding the position.

Department Website:
Human Resources Contact:
Elena Cano
(916) 653-8120
Hiring Unit Contact:
Clark Blanchard
(916) 651-7824

Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.

EEO Contact:
(916) 653-9089
California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.

Filing Instructions


No emailed applications will be accepted.

Indicate Marketing Specialist – 565-008-0556-XXX & RPA# OCEO 18-003 on your application.

We recommend applications are sent certified mail as we are unable to verify receipt.

To be considered for this vacancy you must have transfer eligibility based on present or past state civil service eligibility, or passed an exam for this classification.  If you have SROA/Surplus status, please indicate by either attaching your surplus letter or notating it on line 12 of your application.

Statement of Qualifications

SOQ Instructions:

In addition to each candidate's experience, written responses to the following three supplemental questions will provide the basis for competitively evaluating each candidate. Please provide a written response for each item below and include relevant examples of actual projects. Do not exceed two pages total. Applications submitted without responses to the Statement of Qualifications questions will be considered a waiver of interest.

1. Describe your work experience utilizing basic marketing principles and customer engagement strategies.

2. Explain your knowledge of the national efforts to recruit, retain and reactivate hunters and anglers.

3. Describe your work experience with preparing, implementing and evaluating strategic marketing plans.

Equal Opportunity Employer

The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.

It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.